In life it’s only possible to join the dots backwards. You only know what’s happened, not what will happen.
The bigger businesses grow, the more they try to join the dots forward. Over planning prior to any work starting. Risk mitigation that overshadows desire for positive outcome. Processes that guarantee shit-in-shit-out, but in a predictable fashion. Bureaucracy outweighs creativity and innovation (real innovation, not the big business marketing bullcrap use of the term).
Am I saying that all businesses should be small business? Absolutely not. However, the smaller the company the more the essence of the people will shine through.
Regardless of how big the business is: instead of applying processes and excessive planning to minimize the role of people in achieving the desired result, you must trust everyone on your tour bus. Let them play their part in the performance.
If everyone knows what the result needs to be AND knows what their part in the band is (which is even more important to an individual than knowing what the result needs to be), the band will figure out together how to reach the end point.
A process well applied will give you a result. A bland result. A result that is easy to ignore. Six Sigma gives you a black belt in dull and average widget making. Try to join the dots forward before anything has even started and this is what you will end up with. Predictability kills character.
Side note: Far Eastern vehicle manufacturers applied six-sigma like methods decades ago but now are marketing driven instead of pure process focussed. Lexus, Toyota Prius and Honda listened to the crowd instead of singing whatever they wanted to (ala Ford, GM).
Let a group of people who know how to reach the end point as individuals in a team have at it and the end result will be remarkable. It will have character, applied learning, a unique personality and be a composite of the qualities of the people who cared enough to create what fulfilled (and more than likely exceeded) what was hoped for.
After the event the band will join the dots backwards and learn from what happened. Figure out the great things to repeat them and the bad things to correct them. There’s so little ego involved that doing this is easy and obvious.
If you don’t have people you can trust to do all this, you will need lots of process. It’s easier and far more comfortable to achieve with processes. However, the result will never be remarkable. Never attract attention. Never have fans. Never make a difference to others.
In the words of Todd Henry from Accidental Creative: “Cover bands don’t change the world. Don’t be a cover band”.
Continue Reading
Recent Comments