exclusive
To contradict almost every sales intention ever created – if you have something to sell, do not try and sell it to anyone through every medium.
The more channels, partners and mediums you sell through the lower they will drag your selling price down. Resellers and value add supplier channels only serve to serve themselves. They compete against each other and do you no favors in trying to succeed (or even simply stay afloat). Too much of what you have in circulation inevitably makes the price go down.
If you “put out” for everyone who asks, you end up being a cheap slut.
When faced with the risk of reducing your target market into a commodity market, narrow down to an exclusive deal with a single significant player. Create value through scarcity.
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